Rhetorical Analysis

I feel that I need to add a small preface to my post, based on my reaction to this commercial so here it goes:

I've been told that I'm a bit of  a skeptic, and rightly so. I don't tend to just jump on board for anything, and I do a lot of research on most everything I consider. Now I'm sure this commercial simply failed miserably because I'm not in it's target audience; this is likely due to the fact that commercials like this are aimed squarely at the -lets call them- skeptically impaired. I can assure you I didn't pick this one looking for a flop. I had just been hearing how great Whole Foods is to patron and decided to see what the hype was about.

In all my years of life to this point, this may be the least effective marketing I've ever witnessed. For one, the emotional appeal seems to be aimed toward getting me excited to go shop for, "whole foods." This misses its mark based simply on my lack of sympathetic excitement; I've never been one to clap just because other people are clapping -unless it's purely in the interest of being polite-. The second glaring issue is its complete lack of establishing any type of credibility for the company that wants my money. I wasn't told how great their company is by the CEO, in fact I didn't even so much as see any of the food they are trying to sell me. All I have is the revolving banter about how excited strangers are about shopping at a store they frequent, that I have literally never seen -no thanks to the ad-. Finally there simply didn't seem to be any logical motivation to shop there presented in the commercial. They didn't purpose one singular reason I should actually walk through the door of the market, or even hint at what is in the store in a lot of respects. I get the idea that there is produce and some meat products, but that is essentially it. Therefore it seems to stand to reason that the commercial simply implies the following: One should be excited about Whole Foods because the people in the commercial are excited. You should shop at Whole Foods because these excited strangers say it's great. Also, you should pretty much just take their word for it, as they are very excited about shopping at Whole Foods. Sorry Whole Foods, I'll pass.